Generative Engine Optimization (GEO) & AEO Services.
Get recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews: crawlability, answer-first content, entity data and honest measurement.
Generative engine optimisation is the work of making your business the answer that ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews give when someone asks for a recommendation in your category. EqualPixels does this work on our own products and for clients, and we are candid about which parts are proven and which are not.
What do GEO and AEO actually mean?
GEO, generative engine optimisation, is about being cited and recommended inside AI-generated answers. AEO, answer engine optimisation, is the closely related work of winning featured snippets and voice answers. Both rest on the same foundation as classic SEO: your pages have to be indexed, crawlable and snippet-eligible before an AI engine can quote them.
Search interest in generative engine optimisation grew roughly tenfold in the eighteen months to 2026. Most of what is being sold under the name is repackaged SEO with a markup.
You will also see it called LLM SEO, AI search optimisation or ChatGPT SEO. The names differ, the job is the same: make your pages easy for a language model to find, trust and quote, in Google AI Overviews and AI Mode as much as in ChatGPT search, Perplexity and Copilot.
What does a GEO and AEO service include?
AI visibility baseline
We run your category’s real buying questions through ChatGPT, Perplexity, Gemini and Google AI Mode, record who gets named and which sources get cited, and give you the honest starting position rather than a vanity score.
Crawlability and rendering fixes
AI crawlers do not execute JavaScript. If your content only exists after the page hydrates, it is invisible to them even when Google renders it fine. This is the single most common technical blocker we find, and fixing it changes more than any amount of schema.
Answer-first content restructuring
Question headings, a direct forty to sixty word answer immediately beneath, comparison tables, definitions that survive being lifted out of context, statistics with named sources, and visible dates. This is what gets quoted.
Entity and structured data
Complete Organization schema, consistent naming, breadcrumbs, author identity, and clean sameAs links across your real profiles. This helps search engines resolve who you are. We do not claim it makes AI engines cite you, because the best available evidence does not support that.
Off-site presence
AI answers lean heavily on third-party sources: category listicles, review directories, LinkedIn, YouTube and community discussion. We build a plan to get you legitimately included in the pages the models already read.
Bing and Copilot setup
Bing Webmaster Tools, its AI performance reporting, and IndexNow so updated pages are picked up immediately. Bing is under-contested and reports AI citation data that Google does not.
Measurement
Google Search Console generative AI reporting, Bing AI performance data, referral tracking from AI assistants, and a monthly re-run of your baseline prompts.
Which AI engines and signals do we optimise for?
| Engine | Where its answers come from | What we work on |
|---|---|---|
| Google AI Overviews and AI Mode | Google’s own index | Indexing, snippet eligibility, answer-first pages |
| ChatGPT search | OAI-SearchBot and Bing results | Crawler access, Bing Webmaster Tools, IndexNow |
| Perplexity | PerplexityBot and live retrieval | Crawlable server-rendered HTML, cited facts |
| Microsoft Copilot | The Bing index | Bing submission, entity data, fresh content |
| Gemini | Google Search grounding | The same fundamentals as AI Overviews |
Google is explicit that pages appear in its AI features through the same systems as ordinary search, with no special markup required: see Google’s guidance on AI features and your website. OpenAI documents its crawlers and how to allow them in its bot documentation, which is the first thing we check in your robots.txt.
We also publish an llms.txt file and set up IndexNow so new and changed pages reach Bing, and through it Copilot and ChatGPT search, within minutes rather than weeks.
How much do GEO and AEO services cost?
Monthly GEO and AEO retainers typically start at $1,500 a month, after a one-off audit that sets the baseline and the plan. Technical fixes on a site we did not build are quoted separately once we have seen the code.
What moves the price:
- The number of markets and languages you need to be cited in
- How many existing pages need rewriting into answer-first format
- Whether rendering or crawlability fixes are needed before content work can pay off
- How much off-site work is in scope: listicle outreach, directory profiles, review platforms
- How many buying questions we track across ChatGPT, Perplexity, Gemini and Google AI Mode each month
What we will not tell you
- That schema markup makes AI engines cite you
- Google states plainly that structured data is not required for its AI features, and the largest independent study to date found no measurable citation effect. We implement schema for search fundamentals, not as a citation trick.
- That llms.txt will do anything
- Google has said it does not use it. In one analysis of 137,000 domains, the overwhelming majority of llms.txt files were never requested at all. It costs an hour, so we ship it, and we promise nothing.
- That you should move budget from SEO to GEO
- Organic search still sends roughly a hundred times more traffic than AI assistants for most businesses. GEO is worth doing because it is largely the same work, not because it has replaced anything.
- That we can manufacture brand mentions
- Astroturfing communities is detectable, against platform rules, and reputationally expensive.
Frequently asked questions
Still have questions? Write to us at [email protected]
How do I get my business recommended by ChatGPT?
Make sure your site is crawlable without JavaScript and not blocking OAI-SearchBot, publish clear answer-first content on the questions buyers actually ask, and get legitimately included in the third-party listicles, directories and community discussions that AI assistants cite. There is no submission form and no paid placement.
Does schema markup help with AI search?
Google says structured data is not required for its generative features, and controlled testing has not found a measurable citation lift. Microsoft has said schema helps Bing’s models understand content. We implement it because it earns real search features and costs little, not because it guarantees citations.
Should we block AI crawlers?
Blocking retrieval crawlers such as OAI-SearchBot and PerplexityBot removes you from those products’ answers entirely. Training crawlers are a separate decision with no effect on search visibility. We help you set the policy deliberately rather than by accident.
How long does GEO take to show results?
Technical and content fixes show in classic search within weeks. AI citation shifts more slowly, because models and their retrieval indexes update on their own schedule. Expect a meaningful read at three months, not three weeks.
How much do GEO and AEO services cost?
Monthly retainers typically start at $1,500 a month, after a one-off audit. The price depends on the number of markets and languages, how much content needs rewriting, whether technical fixes come first, and how much off-site outreach is in scope.
Is GEO different from SEO?
Roughly eighty per cent overlaps. The differences are the emphasis on extractable answer formatting, entity clarity, third-party presence over raw backlinks, and measurement across engines rather than Google alone.
Can you do this for our site if you did not build it?
Yes. Most of this work is content and configuration, and we start with an audit that tells you what is worth fixing before you commit to anything.
What is the difference between LLM SEO and GEO?
None in practice. LLM SEO, AI search optimisation, ChatGPT SEO and GEO all describe the same work: making your pages crawlable, quotable and trusted so language models cite them in their answers.
Let’s build what’s next.
Tell us about your Generative Engine Optimization (GEO) & AEO Services project. We’ll reply within 24 hours with a clear plan and estimate.