Ecommerce Development Services.
Ecommerce development on WooCommerce, Shopify and headless Next.js: fast storefronts, payment gateways, ERP and inventory integrations, and marketplaces.
Ecommerce development is building the online store itself: the storefront customers browse, the checkout and payment gateway they pay through, and the integrations that move orders into stock, shipping and accounting. EqualPixels builds stores on WooCommerce and Shopify, headless storefronts on Next.js, and custom multi-vendor marketplaces, for brands that have outgrown a template.
What does ecommerce development include?
A store that sells reliably is more than a theme. It needs a catalogue that is easy to manage, search and filters that help people find the right product, a checkout that does not lose customers, and back-office connections that stop your team retyping orders.
Storefront design and build
Product, category and landing pages designed for conversion, responsive from phone to desktop, and fast enough to pass Core Web Vitals.
Checkout and payment gateways
Stripe, PayPal, Paddle and regional gateways, wallets such as Apple Pay and Google Pay, cash on delivery where it matters, and multi-currency pricing.
Integrations
ERP, inventory, accounting, CRM, shipping carriers, marketing email and WhatsApp order updates, connected through APIs and webhooks rather than CSV exports.
Marketplaces and multi-vendor stores
Vendor onboarding, per-vendor listings, commissions, payouts, messaging between buyers and sellers, and moderation tools.
Search, personalisation and AI
Faceted search, product recommendations, AI-written product descriptions reviewed by your team, and natural-language search that maps what people type to filters.
Migration and replatforming
Moving products, customers, orders and URLs from one platform to another with 301 redirects, so you keep your search rankings.
WooCommerce, Shopify or headless: which platform should you choose?
| WooCommerce | Shopify | Headless (Next.js) | |
|---|---|---|---|
| Best for | Content-led stores on WordPress, full control | Fast launch, hosted, low maintenance | Custom experiences, top performance, many channels |
| Hosting | You host it | Hosted by Shopify | Front end on Vercel or your servers, commerce back end via API |
| Fees | No platform fee, pay for hosting and extensions | Monthly plan plus app fees | Higher build cost, flexible running cost |
| Customisation | Very high, PHP and plugins | Themes, apps and Liquid | Unlimited front end |
Most small and mid-sized stores should start on Shopify or WooCommerce. Go headless when the storefront itself is the product: heavy content, unusual buying flows, several brands or regions, or performance the themes cannot reach. The WooCommerce documentation and Shopify developer documentation show what each platform supports natively before anything custom is built.
How do we build an online store?
- DiscoveryYour catalogue, order volume, markets, payment methods and the systems orders must reach.
- Platform choice and scopeA recommendation with the trade-offs written down, then a fixed scope and quote.
- DesignWireframes and designs for the home, category, product, cart and checkout pages, tested on mobile first.
- Build and integrateThe storefront, payment gateways, shipping rules, taxes and integrations, in two-week sprints with a weekly demo.
- Migrate and testProducts, customers and orders moved across, every old URL redirected, and test orders run through each payment method.
- Launch and growGo-live with monitoring, a 30-day warranty, then conversion and speed improvements on a maintenance plan.
How do we keep payments and customer data secure?
Card data never touches your server. We use hosted or tokenised payment fields from the gateway, which keeps most stores in the simplest PCI DSS scope. On top of that: HTTPS everywhere, least-privilege admin accounts, two-factor login for staff, regular plugin and app updates, and backups you have tested restoring.
How much does an ecommerce website cost?
Ecommerce projects with EqualPixels typically start at $5,000 for a WooCommerce or Shopify store on a customised theme. Custom designs, complex integrations, headless storefronts and multi-vendor marketplaces cost more and are scoped individually.
| Scope | Typical timeline | What drives the cost |
|---|---|---|
| Shopify or WooCommerce store, customised theme | 3 to 6 weeks | Catalogue size, payment methods, shipping rules |
| Custom-designed store with integrations | 6 to 12 weeks | ERP, inventory and accounting connections |
| Headless storefront or multi-vendor marketplace | 3 to 6 months | Vendor flows, payouts, search and performance targets |
When a custom store is the wrong choice
If you sell a handful of products and are still testing demand, a standard Shopify theme and a few apps will get you selling in days. Spend the budget on photography and marketing first, and invest in a custom build once you know what your customers need that the template cannot do.
Case study
Carsooq: UAE Car Marketplace Platform
Carsooq is the multi-dealer car marketplace we built for UAE showrooms, with dealer listings, advanced search and filters, real-time buyer chat and lead generation.
Read the case study: Carsooq: UAE Car Marketplace Platform
Frequently asked questions
Still have questions? Write to us at [email protected]
Which ecommerce platform should I build my online store on?
Shopify suits most brands that want a hosted store with little maintenance. WooCommerce suits content-led stores already on WordPress that want full control and no platform fee. Headless commerce on Next.js suits stores with custom buying flows, several regions or strict performance targets.
How much does it cost to build an ecommerce website?
A WooCommerce or Shopify store on a customised theme typically starts at $5,000. Custom designs with ERP or inventory integrations, headless storefronts and multi-vendor marketplaces cost more, and we give a fixed quote after discovery.
How long does it take to build an ecommerce website?
A customised Shopify or WooCommerce store usually takes three to six weeks. A custom-designed store with integrations takes six to twelve weeks, and a headless storefront or marketplace three to six months.
Can you connect my online store to payments, inventory and accounting?
Yes. We integrate payment gateways such as Stripe, PayPal and regional providers, plus ERP, inventory, accounting, CRM and shipping systems through their APIs and webhooks, so orders flow through without manual entry.
Do you build headless and multi-vendor marketplace stores?
Yes. We build headless storefronts on Next.js and multi-vendor marketplaces with vendor onboarding, listings, commissions, payouts and buyer-seller messaging. Carsooq, a UAE car marketplace we built, uses multi-dealer listings, advanced search and real-time chat.
Can you migrate my store without losing SEO?
Yes. We move products, customers and orders, keep URLs where the platform allows, and add 301 redirects for every URL that changes, then check Search Console after launch.
Can you add personalized product recommendations to my store?
Yes. Recommendations can be rule-based (related, frequently bought together) or AI-driven from browsing and purchase history. We start with the simple version and measure its effect on order value before adding more.
Let’s build what’s next.
Tell us about your Ecommerce Development Services project. We’ll reply within 24 hours with a clear plan and estimate.