Real Estate CRM Development for Houzez.
Custom real estate CRM development and Houzez customisation for brokerages. We connect your Houzez website to a CRM built around listings, leads and deals, so every enquiry reaches an agent and every follow-up is on record.
What we build for Houzez brokerages
Lead capture from Houzez
Enquiry forms on your Houzez site create CRM leads automatically, with each form field mapped to the lead.
Lead routing
Leads are assigned by rule or by round robin, so nothing waits in a shared inbox.
Portal feeds
Your listings flow out to the property portals you advertise on, from one place.
WhatsApp follow-up
Agents follow up with buyers and tenants on WhatsApp, from inside the CRM.
Deals and commissions
Pipelines from viewing to close, with percentage or fixed commissions split between agents.
Agent dashboards
Each agent sees their own leads and pipeline; managers see the whole brokerage.
Built for real estate before
We built and run Vantix CRM, our own real estate CRM, and we customise Houzez websites with integrations built around how each team works.
Real estate SaaS
Vantix CRM
A real estate management platform that automates workflows, centralizes operations and helps agents close more deals.
What we build
Houzez gives a brokerage a strong public website. The work behind it, from the first enquiry to a closed deal and a commission split, usually lives in inboxes, spreadsheets and phones. We connect the two, and we extend Houzez where WordPress is the right place for the job rather than rebuilding what already works.
Houzez customisation
Custom search, listing fields, integrations and admin workflows built into the Houzez framework itself, fitted to how your team actually sells and lets.
A CRM behind your Houzez site
Either a custom build or our own Vantix CRM, connected to your site so enquiry forms create leads in the CRM automatically, with the form fields mapped to the right lead fields.
Real estate objects, not workarounds
Listings, units, viewings, deals and commissions as proper records, instead of custom fields bolted onto a sales CRM that was designed for something else.
Vantix CRM, our own real estate CRM
We build and run Vantix CRM, a multi-tenant real estate CRM, so the patterns we bring to a Houzez project are ones we maintain in production. Its modules cover the whole brokerage workflow:
- Leads
- Lead statuses, lead scoring, a kanban view, manual assignment and automatic assignment rules including round robin.
- Deals
- Pipelines and stages, a kanban board, and percentage or fixed commissions with splits between team members.
- Listings
- Listing types, statuses and labels, amenities and facilities, and a media gallery.
- Contacts and tasks
- Contact types and groups, Mailchimp sync, tasks with priorities and a calendar view.
- Agencies and teams
- Agencies, agents, users and teams, with roles and permissions and custom fields.
- Imports
- Bring existing contacts, leads and listings in from CSV or Excel files, with a summary of what imported and what failed.
How a Houzez CRM project runs
- Map the process. We spend the first two weeks with the agents and coordinators who handle enquiries, not only with management.
- Model the data. Properties, leads, deals and agents are defined and related before any screen is designed.
- Ship one pipeline first. One team works in the CRM on real enquiries from your Houzez site early, while the rest is built.
- Move your data. Existing contacts and listings are migrated with record counts and spot checks signed off before cutover.
- Train and adjust. Adoption is planned for, and the first months after launch drive the most useful changes.
A focused custom CRM usually reaches its first production release in three to five months, with a usable internal version in six to eight weeks. Connecting Vantix CRM or extending your existing Houzez setup is a smaller project, scoped after the first conversation.
Integrations
| Integration | What it does for the brokerage |
|---|---|
| Houzez website forms | Every enquiry form submission becomes a CRM lead, with no copying between systems. |
| WhatsApp Business API | Lead capture, viewing reminders and follow-up messages sent and logged from the CRM. |
| Property portals | Listings maintained once and fed out to the portals you advertise on. |
| Email and Mailchimp | Conversations logged against the contact, and audiences kept in sync for campaigns. |
| Telephony and accounting | Calls and invoices tied to the same lead and deal records, so nobody retypes them. |
| Houzez mobile app | A native iOS and Android app reading the same Houzez site, so app enquiries arrive the same way. |
See also WhatsApp Business API integration, custom CRM development and the Houzez mobile app.
From a Houzez website project
“EqualPixels took our vision for a modern real estate marketplace and turned it into a high-converting reality.”
Frequently asked questions
Still have questions? Write to us at [email protected]
Can a CRM connect to a Houzez WordPress website?
Yes, a plugin on the Houzez site sends each enquiry form submission to the CRM as a new lead, with the form fields mapped to lead fields. Our own Vantix CRM connects this way, and the same approach works for a custom CRM, so agents work from one lead list instead of the WordPress inbox.
Should a brokerage build a custom real estate CRM or buy one?
Buy first if an off-the-shelf CRM fits, because it is cheaper for the first couple of years. Building makes sense when you are faking listings, units or commissions with custom fields, when seat licences grow faster than revenue, or when you pay for several tools that do not talk to each other.
What is Vantix CRM?
Vantix CRM is the real estate CRM that EqualPixels builds and runs. It covers leads with scoring and round robin assignment, deal pipelines with commission splits, listings with media galleries, contacts, tasks and teams with role-based permissions, and it captures leads from Houzez websites through its own WordPress plugin.
How long does real estate CRM development take?
A focused custom CRM usually takes three to five months to its first production release, with a usable internal version in six to eight weeks. We release in stages, so one team is working on real Houzez enquiries early while the remaining pipelines, integrations and reports are built.
Can you customise our existing Houzez website instead of replacing it?
Yes, where WordPress is the right fit we extend Houzez rather than rebuild it. That covers custom search, listing fields, integrations and workflow changes inside the Houzez framework, so your site and its listings stay in place while the parts your team needs are added.
Let’s build what’s next.
Tell us about your project. We’ll reply within 24 hours with a clear plan and estimate.