Agency management

Agenso.

Agenso is the agency management platform from EqualPixels: clients, CRM, projects, invoicing, HR, payroll and accounting in one web app.

Agenso is a business management platform for agencies and service businesses, built and run by EqualPixels. It brings clients, leads, projects, invoices, HR and payroll, and the accounts into one web application, so a company stops stitching together a CRM, a project tool, an invoicing app and a spreadsheet for the books.

Every module shares the same records. The client on a lead is the client on the project, the project feeds the invoice, and the payment shows up in the accounts without anyone entering it twice.

Who Agenso is for

Agenso is made for agencies and other service businesses that sell work by the project: digital and creative agencies, software studios, consultancies and similar teams. It suits companies that bill clients in one currency and get paid in another, take payments in parts, and want to know what each project really earned. Owners, project leads, HR and accounts all work in the same system, each with the access their role allows.

What Agenso does

  • Clients and CRM

    Keep every client with their contacts and balance in one place. Track leads through a pipeline, log activities and reminders, prepare proposals, and convert a won lead into a client, with a project for the work created in the same step.

  • Projects

    Split each project into phases and tasks, assign people, and move work across a Kanban board. Project documents stay with the project, and income and costs are tied to it so its profitability is visible.

  • Invoices and payments

    Raise invoices by hand or from a project, email them to the client or download a PDF, and record payments as they arrive, including part payments. Credit notes, receipts, payment reminders and an unpaid invoices list keep collections under control.

  • Multi-currency billing

    Bill a client in their own currency and record the payment in yours. The exchange rate can be calculated or entered, and the difference is booked automatically as a gain or a loss.

  • HR and payroll

    Employee records, departments and positions, salaries and salary components, attendance and leave requests, with payroll run from the same data and payslips generated for each employee.

  • Accounting

    A double-entry general ledger sits underneath everything. Invoices, supplier bills, payments and expenses post to it as they happen, and the chart of accounts, manual journals, trial balance, profit and loss and balance sheet are always up to date.

  • Dashboard

    A home screen with the figures that matter to the business, shown as charts and metrics, plus a separate CRM dashboard for the sales pipeline.

How Agenso works

A company signs up, gets its own private workspace, invites its team and switches on the modules it needs. From there the flow follows the work itself:

  1. A lead comes in by hand, from a website or from an ad platform, and is worked through the pipeline.
  2. When the lead is won, it becomes a client and a project with phases and tasks.
  3. Finished work is invoiced, in the client’s currency if needed, and payments are recorded against the invoice.
  4. Each document posts to the books on its own, so the reports reflect the work without a separate bookkeeping step.

Roles and permissions decide who sees what, so a project manager does not need access to payroll and an accountant does not need the sales pipeline. Each company’s data is kept separate from every other company on the platform.

Integrations and AI

Agenso runs in any modern web browser, with nothing to install. It connects to the tools agencies already use:

  • Meta Lead Ads and LinkedIn Lead Gen Forms, so leads from ad campaigns arrive in the CRM with their form fields mapped
  • WhatsApp Business messaging, through Meta’s Cloud API or Twilio, for template messages and replies to clients
  • Slack notifications for the team when something needs attention
  • AI assistance in the CRM for proposals, lead summaries and follow-up emails, using the provider and model the company chooses: OpenAI, Anthropic, Google, DeepSeek or a self-hosted Ollama model

Provider keys are stored encrypted, and every AI request is logged so a company can see what was generated and when.

Pricing

Agenso has three monthly plans, listed in US dollars on the Agenso pricing page. Every plan starts with a free 14-day trial, and no credit card is needed to begin.

PlanPriceIncludes
Starter$29 a month5 team members, 100 clients, basic invoicing, email support, 1 GB storage
Professional$79 a month10 team members, unlimited clients, advanced invoicing, 10 GB storage, social media integration, WhatsApp notifications
Enterprise$199 a monthUnlimited team members and clients, AI features, priority support, advanced reporting, social media integrations

Built and run by EqualPixels

Agenso is a software product of EqualPixels Technologies, trading as EqualPixels. EqualPixels designs, develops, hosts and supports the platform and its integrations. It began as the tool we use to run our own agency, and we now offer it to other agencies and service businesses as a subscription product.

Read how we built it, or see our related work on SaaS development and custom CRM development.

Get started

Visit agenso.app to start a free trial or sign in to your workspace.

Legal and policy documents: Privacy Policy, Terms of Service, Refund Policy.

Frequently asked questions

Still have questions? Write to us at [email protected]

What is Agenso?

Agenso is a web-based business management platform for agencies and service businesses. It combines clients and CRM, projects, invoicing, HR and payroll, and double-entry accounting in one application, so a lead can become a project, the project can become an invoice, and the payment reaches the books without being entered twice.

Who makes Agenso?

Agenso is built, owned and run by EqualPixels, a software company that builds SaaS products and custom business software. EqualPixels designs, develops, hosts and supports the platform. It started as the internal tool EqualPixels uses to run its own agency and is now offered to other businesses as a subscription.

How much does Agenso cost?

Agenso costs from $29 to $199 a month, depending on the plan. Starter is $29 for 5 team members and 100 clients, Professional is $79 for 10 team members and unlimited clients, and Enterprise is $199 with unlimited team members and AI features. Every plan starts with a free 14-day trial and no credit card.

Can Agenso bill clients in a different currency?

Yes, Agenso invoices a client in their own currency and records the payment in your local currency. The exchange rate can be calculated or entered by hand, and the difference is booked as a foreign exchange gain or loss, so the accounts stay correct even when a client pays in several parts.

Does Agenso work with WhatsApp and lead ads?

Yes, Agenso connects to WhatsApp Business messaging through Meta’s Cloud API or Twilio, and pulls in leads from Meta Lead Ads and LinkedIn Lead Gen Forms. Ad leads land in the CRM with their form fields mapped to the right lead fields, and Slack notifications can alert the team when new work arrives.

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